Google

Freitag, 28. September 2007

How to Make Money Online: The Simple, Cheap Way

People are always asking me how I make money online. I’ve been doing it for almost 4 years now and, fortunately, haven’t had to get a “real” job yet (since graduating college). It’s definitely not easy to do, but anyone with some intelligence, creativity, and/or the willingness to do large amounts of research can make a good living on the Web. However, it’s important for newbies to start off small and cheaply. Despite what the marketing “gurus” try to tell you, you really don’t need to spend a lot of money on ebooks and software to begin earning a nice income on the internet.

Anyway, here’s an easy and cheap way to create an online revenue stream that I developed for my friends:

1. Choose a profitable topic/theme - There are several ways to do this but one of the easiest is to use Overture’s free bid tool (Tip: It’s always best to choose a topic you know something about…. or at least are very interested in.)

2. Setup a blog - You can use a free one such as Blogger.com or MSN Spaces. This will become your main “site” since it’s really just a way to easily publish content.

3. Start writing high-quality, focused 400-700 word articles DAILY! - This is probably the most important thing you can do for long-term success. You can also use syndicated articles from article directories to “beef up” your site but don’t rely on it. Make sure all articles are based around your site’s central theme.

4. Post your theme-based content to your site/blog on a regular basis - Try to post at least one or two good articles per day.

5. Monetize your blog - Put related affiliate links and Google Adsense on your blog to start making some money.

6. Write and submit good articles to the online article directories - This will get you some free one-way links (great for search engine rankings), increase your site traffic, and help to establish your credibility.

7. Get a low-cost autoresponder and start collecting the email addresses of your site visitors - Offer a useful free report or email mini-course to entice people to sign up.

8. Send out a weekly, bi-monthly, or monthly newsletter with useful information and a couple affiliate links - If you “nurture” your subscriber list well it can quickly turn into your biggest moneymaker!

9. Continue to drive traffic to your site - Submit your blog’s RSS feed to feed directories, submit your main page and/or a few good internal pages to general web directories and theme directories (DMOZ.org is the most important), and trade links with good sites that have related themes.

Well, that’s just the beginning! But it’s a great way to get started making money online. In the future I may post an “extended” version of this list with much more detail but I hope this basic list helps you out!

Starting A Home Business: Step 6

Have you been a good student? Congratulations for making your dream of owning a home business a reality. Today you will learn how to get qualified traffic to your product web site and how to build your house list of email leads.



Now that you have your online marketing system ready to go, it's time for you to learn how to bring targeted visitors to your site.

The fast way to get visitors to your site is to run targeted keyword based ads with one of the major pay per click search engines. You can open an account with Google AdWords, then learn how to use it properly. Though you can get fast traffic to your offer from a PPC campaign, you should direct traffic to your main page only for testing the offer and sales copy. The most efficient way to take advantage of PPC traffic is to send the visitors to a page that asks for contact info before they can see the advertised information. Those that don't give their email address (or more) are redirected to the sales page anyway when they close the lead capture page.

You must know what you are doing when advertising on Google, Overture and FindWhat, or you stand to lose a lot of cash very quickly. You can check out a very popular resource for learning the finer points of running ads with Google AdWords here: http://www.kljonline.com/GoogleCash.html

The online market research tool I mentioned earlier in this series would be a valuable tool for you if you decide to take advantage of Google AdWords. You can check it out here: http://marketresearch.for-your-biz.com

I mention this tool again because it comes with a very good AdWords tutorial. You could save some cash by getting the research tool with the free AdWords tutorial, then you don't have to get a copy of GoogleCash. You have to do something to educate yourself though, or you could really do some serious damage to your advertising budget.

Now for the cheap way to get traffic to your site, search engine listings. Learn how to optimize specific web pages to rank highly in Yahoo, Google and other major search engine listings. Create each page to focus on a specific keyword phrase that you found while doing online keyword research earlier in this series. But don't spend too much time on this method, since search engines are not very consistent in their listing ranking criteria.

The next method you can use for generating quality traffic to your site is to run ads in targeted email newsletters and ezines. Running ads will cost you some cash, but will really make your traffic meter go crazy. You can build your house list this way and make direct sales, too. Here is a free tutorial to help you write effective ezine ads: http://kenleonardjr.com/articles/WritingNetworkMarketingAds.html

Make sure you track every link you use in your email newsletter campaigns. Doing this will show you which ads are working and which are not. You will also find out which ezines are working, a valuable thing to know. What works for you will depend on your product and your target customer.

Writing promotional articles is a very good way to develop a long term traffic source. Write content that would be useful to your target customer, then ezine publishers and webmasters give your articles exposure to your market. This will send you high quality targeted visitors that like what you have to say. Here's another free tutorial for you, so you can learn how to write articles for web promotion that will bring you quality traffic: http://kenleonardjr.com/write

Buying banner and link space on high traffic sites that are related to yours can be a good source of targeted traffic, but be careful. You could spend a lot of cash, get a lot of traffic to your site but not get ANY sales or ANY leads! So start small and work your way up. This is a good rule to live by when learning to market online using any paid advertising.

Buying email leads is another effective way to get qualified visitors to your site, if done correctly. When purchasing email leads, make sure the lead signs up for your list specifically and that a proper record is made of the request. There are only a few reputable sources for co registration email leads, so choose carefully. Such a lead provider that is used by many professional online marketers can be found here: http://leads.for-your-biz.com

Put these methods into action and you will get targeted traffic to your web site and your offer. Some will produce short term sales while others will bring results later on. Some of these tactics will require a bit of cash while others will cost you your time. Don't make the mistake of thinking that your time is cheaper than spending cash, it is not. Treat your time as you would your money. Sometimes a small fee to get a job done is a lot cheaper than the time you would spend doing the job.

Now that you will be getting some serious traffic to your site, you will want to make sure you are using the most effective follow up series you can. Your follow up messages can make you a lot of cash if you know how to put it all together.

In Step 7 of this series, you will learn to follow up with your prospects effectively. How to deliver a powerful resource and sales message that will make buyers out of visitors that would have left your web site, Never To Return.

Don't miss it...

5 Secret Tips to Effective Pay Per Click Advertising

Yes, pay per click advertising will cost you but if you do it right, it should make you money. If you are running pay per click advertising campaign and more money is going out than coming in, something is not right. Here are 5 steps to targeting the right keywords and minimizing costs.

Are your keywords too broad?

Let's just say you have developed an amazing diet drink that is safe, effective, tasty and will guarantee that people will lose 15 lbs in 30 days. You know you have a product that is a winner and are excited about marketing it on the World Wide Web. However, you are relatively new to the Web and pick keywords that are too general and expensive like 'dieting' or 'weight loss'. Not only are you perhaps disappointed by your PPC advertising results but it will likely be draining your bank account. This is why niche keywords are so important. Look at bidding on keywords such as 'weight loss supplement' or 'weight loss drink'. Go to Overture or Word Tracker and find keywords that are more niche oriented and not so competitive.

Is your ad dull or attention getting?

It is worthwhile to spend some time learning about effective copy writing. It could be the difference between mediocrity and success. You want to know how to get someone's attention. Unfortunately saying "I have the best diet drink on the planet" doesn't work. You have to motivate and inspire people to take their time to look at what you have to offer. And, in pay per click advertising you have to do it in very few words. This can be a challenge. Learn the words that sell or attract or grab someone's attention like "Must see", "Quick results", "New…", "The truth…", "Groundbreaking…", "Instant…"

Double Check your URL!

Sounds like a no-brainer but many times people either misspell their URL or send someone to their home page instead of the page that directly relates to their question. In other words, you may have a website that is dedicated to weight loss but in your pay per click advertising, you want to direct them specifically to your diet drink. So, you would want your URL to read http://www.myweightlosssite.com/dietdrink.html. There is nothing more frustrating to the website visitor than having to go hunting for the information. Your job is to make it easy to find and informative. If they have to look long, they will leave. These are dollars lost to you.



What is your competition doing?

It is likely that your competitors who have a high PR (page rank) and continue to advertise, are doing something right. Learn from those who are successful. While the differences may seem subtle to you, in the World of PPC advertising a word or sentence can discourage or invite a potential website visitor.

What should my title be for my PPC ad ?

Plain and simple use the keyword that is being searched on. Don't get fancy or creative here. If someone is looking for diet drink then your ad title is 'diet drink'.
Give the website visitor what they want.

The bidding war is on

Try your best not to get caught in the bidding war game. There are plenty of ways to drive traffic to your site without spending a fortune. General keywords will always have high prices like 'dieting.' Don't fall for the trap. Most refined keywords will have lower priced bids but are excellent because they will target your traffic. A Website visitor may only be looking for diet recipes and dislike diet drinks. They are not your customer. Same for the website visitor who may want to tone-up while they are dieting. The more specific you can target your market, the better you will do.

Two other tips: If all the bids are around 25 cents and the lead bid is at $5.00, you know someone is trying to own the number 1 position. If you want to have fun bid $4.99 and they will get nailed $5.00 for every click and you will only pay 26 cents if they click on your ad. Warning though: if you want to play this game, keep an eye out so they don't drop their bid. I sometimes do this as a temporary measure to bring someone back to fair playing grounds.

Secondly, keep any eye on all of your bids. People do change what they are willing to bid on any given keyword or search term. I do an overview every few days.

The test results are back

One last key to good pay per click advertising is testing your ads. You can set up two different campaigns and rotate them for the same period of time. What you might learn could surprise you and benefit your bank account!

The Work From Home Internet Business Is booming On The Net

The work from home revolution on the Internet is in full swing. There has never been a better time or opportunity to make money online working at home in front of your computer. The number of money making opportunities is endless.

With today’s technology it is quite possible to run your entire business online from anywhere in the world using your laptop computer. You no longer need to leave your house to make a living for your family. It can be done from the comfort of your own home. No commute required. No travel time with reduced fuel consumption and maintenance on your vehicles. Best of all you are your own boss.

The amount of people using the internet worldwide continues to increase almost monthly. This bodes well for internet business entrepreneurs and anyone wishing to take advantage of the internet work from home business industry. Global Internet Statistics shows over 800 million people worldwide are now using the internet.

Just do a search for internet business opportunities on Google or your favorite search engine. You’ll find websites such as http://www.kawarthapublishing.com & http://www.bigmoolla.com promoting several top Internet home based business products and services from paid surveys online to network marketing and MLM businesses. If you already have your own website you can even sign up with Google ad sense and make money displaying Google ad words ads on your site. In fact everywhere you look on the net almost every single site you go to is making money from some form of advertising or work from home business opportunity.

The internet is forever changing the global job scene and the world economy with new internet opportunities arriving on the internet every day even as you read this. We can only hope that this will make the world cleaner and a better place to live with less pollution from automobiles and reduced pollution from factories. This in turn could create a backlash on the economy but it has yet to be seen. We all know the reasons behind why we are still using oil and gas rather than clean energy. (It would kill the global economy). Internet business could be just as threatening as electric cars and cars running on fuel cells.

We are indeed in a revolution. The last revolution was called the industrial revolution. This one is called the information revolution. Or what I like to think of it, the work from home revolution.

Paid Online Surveys - An Easy Way To Make Money At Home

Doing paid online surveys is a very easy way to make money at home. I'd rank this occupation as second in simplicity only to getting paid to autosurf - there simply cannot be anything easier than logging into a website and allowing advertisers' websites to scroll across your computer screen - doing paid online surveys does take a little more effort but not too much and it is an enjoyable pastime.

I discovered paid online surveys by accident. I was actually using the Internet to search for a job and I had the idea of looking for work at home opportunities. It all seems a bit unreal when I look back - was there really a time when I didn't know you could get paid for doing online surveys? In those days, the only surveys I knew about were the ones I occasionally received in the post and which would promise entry into a prize draw as a reward for taking the time to complete the survey. I never did win a prize but I built up quite a collection of free pens. Now I take it for granted that email invitations to take part in paid online surveys will turn up in my mailbox on a daily basis and (the important bit) that I will get paid for completing the surveys.

One great thing about paid online surveys is the fact that you don't need any special skills to take part. As long as you have an Internet linked computer and an opinion, you are qualified. There are no right or wrong answers when it comes to surveys, the companies want to hear what you think, they don't want to test your knowledge. Most questions will permit you to answer "don’t know" or "not sure". Sometimes, you will be given multiple choices and asked to pick the closest to your viewpoint. The best survey companies without fail, try to make it easy for you to give meaningful answers.

Another great thing is that you can complete your paid online surveys at your leisure. When the invitation is sent to you, it will normally state a deadline for closure of the survey and, as long as you respond before the deadline, it does not matter when you complete the survey. As the majority of paid online surveys can be completed in 5-15 minutes, it is very easy to slot them here and there into your daily routine. You can easily do a short survey or two while you drink your morning coffee but, if you prefer, you can save up all your survey invitations and do them at midnight.

All sorts of companies, all over the world are spending a small fortune every year on advertising their products and services. In order to advertise as effectively as possible, these companies invest heavily in market research programmes to help them target their advertising. Market researchers also investigate what people might like or dislike about various products which are still in prelaunch.

Paid online surveys will quite often include a question about whether you would be prepared to test a sample of a product from their client. I've received free samples of a variety of things from chocolate, to facial soap to detergent tablets. These free samples are worth having because they are generous in quantity: they aren't the mini free sample sizes you see given away in shops. I was quite surprised when I received a full size box of detergent tablets through the post. The fact that it was a new variety of my preferred brand was an added bonus, I only wish I could get to test chocolate more often.

Paid online survey companies make payment to their members by a variety of methods. Some pay instantly via PayPal, some by cheque, some with Amazon gift vouchers, some have a points system where you earn points which you save up and later trade in for products of your choice or for cash. There will also be some surveys where the reward will be entry into a draw for a large prize.

Generally speaking, the cash payments for taking part in paid online surveys are quite small but, as each survey takes only a short time to complete, you can do several each day and build up a steady income. If you want to earn a decent amount of money, you won't do it by just joining a couple of paid online survey companies you need to sign up with a large number of them. The easiest way to do this is by joining one or more paid online survey database companies. For payment of a small one off fee, you will get access to a database of reputable paid online survey companies. Your membership will include regular industry updates and notification of any new additions to the online paid survey company database.

Another advantage of joining paid online survey companies by paying for access to a database, is that you will avoid the scam companies who are just out to harvest your details which they will then sell to anyone willing to pay. If you do a Google search for online paid surveys, you will undoubtedly notice many websites which offer a free list of survey companies and which advise that you should not pay to join a database when you can join free through their website. The owners of these websites are not philanthropists, they are affiliates for each company they list and they receive commission if you sign up through their link. They don't care how much junk mail you will get!

I made the mistake of signing up to some paid online survey companies through a couple of these websites and I very soon noticed an increase in junk mail, unsolicited marketing phone calls and emails. I also noticed the poor quality of some of the "surveys" I was invited to complete. The worst company would regularly email me a message claiming they wanted me to take part in a $50 survey on movies. I answered pages of questions about my taste in cars, holiday destinations and various other unconnected subjects. Eventually, I would be informed that I was not suitable for the $50 movie survey. All I got for answering all those questions was mail and phone calls from people who seemed to think I wanted to buy a Mercedes, go on a cruise and buy all sorts of mobile phones.

If you are looking for an easy way to make money at home, I recommend paid online surveys as an excellent place to start but beware of the scammers. The small fee (which you can soon earn back) for access to a reputable database is well worthwhile both in terms of getting paid and in avoiding the nuisance of junk mail.